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Qualifications and courses A-Z study guide

Course code

AMMP648

Level

6

Credits

15.0

Estimated hours

150.0

To enable students to develop the skills and knowledge to manage the marketing function in modern organisations.

Learning outcomes

Analyse the role of the marketing function in the modern organisation.

Apply marketing knowledge to produce an evidence based operational marketing plan for a business.

Evaluate marketing strategies and tactics.

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