Flat-pack furniture secures students’ spot in entrepreneurship competition.

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27 Jun 2012

CPIT business, architecture, and furniture and joinery students collaborated to impress Christchurch business leaders recently with their entry into the University of Canterbury’s Entré 75K Challenge. The team presented their innovative flat- pack ‘INoMA’ furniture concept in a 60 second video pitch, earning them a place as one of ten teams in a ‘Dragon’s Den’ style final which will take place on September 19.

The INoMA team brings together CPIT architectural studies students Richard Lorgelly and Darryl Jacobsen, applied management student Sandy Qiu, furniture and joinery student Antonio Lozano Ortiz and University of Canterbury MBA student Jonathan Love, who has studied furniture and joinery units at CPIT. Their passion for creative business and desire to extend their course learning is something they all have in common, but they all have their niche areas.

“Each of us brings something different to the team and we work well together,” Qui says.


Jonathan Love, Richard Lorgelly, Darryl Jacobsen and Sandy Qiu discuss their furniture designs.

As finalists the team is now working hard to carry out market research and develop furniture prototypes as well as a business plan. They have the exciting opportunity to meet with an industry mentor weekly and to attend workshops to help guide them through the development process.

“The 75K Challenge is an opportunity to test a business idea and to prepare us for the real world,” Love says.

The team is looking forward to presenting their plan and pitch at the finals in September. If they win they hope to use the prize money to take the concept further and launch ‘INoMA’ locally.


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